If ever there was a vegetable with a PR problem, it’s Brussel Sprouts. For every person that enjoys them, there’s someone else who absolutely despises their existence.

The first time I saw the word ‘cloudberry’ was on the outside of a Skyr Icelandic yogurt container. Even then, it seemed fake, like an ingredient one might find on a fantasy world menu, or in a novel.

Nowadays, jackfruit’s fame is owed principally to its meat-like texture. As veganism comes more fully into vogue, the search for plant substances that can mimic the taste and feel of meat becomes more urgent…

Usually when I talk about the wonder that is mushrooms, I see rolling eyes. If you know how awesome mushrooms are already, then I’m preaching to the choir.